In preparation for this assignment, we were asked the following questions: How might we make a difference in the world by means of communication design? How might we change the way companies and corporations operate? How might we stimulate and persuade civilians to participate in addressing issues affecting their community?

Our goal was clear: Create a campaign that connects people with the real world instead of a virtual one.

As a social awareness project we were looking to encourage our broad audience into disengaging from their digital devices long enough to engage with their surroundings. This meant finding ways to connect with our target at different touch points throughout the day.

For more information read our AIGA Case Study or visit our website.

In collaboration with Susan Fireside and Jaime Sandoval