WE ARE BOSTON
The Boston Marathon is always one of New Balance's largest occasions to celebrate. In 2014 besides showing their pride they wanted to help the city stand strong during an emotional milestone. Despite not being the official sponsor, a limited shoe release and multiple city take overs flooded the streets. With one of their largest media buys, New Balance developed an integrated "WE ARE BOSTON" campaign that gained significant exposure and truly brought support for not only runners but spectators as well.
2015 Reggie Awards - Silver Winner (Local/ Regional Market)
2015 Pro Awards - Bronze Winner (Local/ Regional Campaign)