NB Women

New Balance — “NB Women: Always in Beta” Launch

Graphic Design & Retail Experience

I collaborated with New Balance to launch NB Women: Always in Beta, a women’s empowerment collection celebrating progress, resilience, and evolution. The campaign focused on redefining strength through storytelling, bold visuals, and elevated retail presence.

My work spanned graphic design and environmental design, including in-store layouts and custom displays for the brand’s New York and Boston experience stores. From typography and signage to spatial flow and visual merchandising, I helped shape a cohesive and inspiring retail environment that brought the campaign to life.