New Balance prides itself on being the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA. In order to drive awareness and sell through the collection they develop a new Made in the USA campaign every year. With a strong push towards craftsmanship we brought the story to life with "Pride in Every Stitch." The design saturated three New Balance stores highlighting the brand's heritage and what makes them unique.