John Kelly Architects

John Kelly Architects — Brand Identity Development

Visual Identity, Brand Strategy, Guidelines

We partnered with John Kelly Architects to develop a refined and cohesive brand identity system that reflects the firm’s values, design philosophy, and decades of architectural excellence.

The goal was to create more than just a logo—we crafted a comprehensive visual language composed of typography, color, layout principles, and supporting elements that together communicate the firm’s legacy, versatility, and attention to detail. The identity serves as a shorthand for who JKA is and what they do, translating their architectural sensibility into a distinct and memorable brand presence.

Founded in 1992, JKA has built a diverse portfolio spanning residential, commercial, civic, educational, and historic preservation projects. Their work is known for its balance of innovation, context, and collaboration—qualities we aimed to embody in the identity system we created.